Who we are

We are a registered children’s charity. We are committed to developing and providing effective services for vulnerable children with complex needs.

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We help children who have experienced trauma and loss so they can have a childhood in which they feel safe, accepted and happy. We work to achieve our vision for children, guided by our values, underpinned by a commitment to managing our resources effectively.

Seamab is led by the senior management team, who work with managers and staff in the care team, education team and support services team to provide a positive experience to children. We have developed a multi-disciplinary team approach. All our staff are committed to working with children and making a positive difference to their lives.

Seamab currently benefits from the support of three patrons: Sir George Reid and Lady Daphne Reid and Gerard Eadie CBE. Their support demonstrates their confidence in the services we provide.

The Board of Trustees provides strategic direction for the organisation and oversees the work of the senior management team and the delivery of our services. Trustees meet regularly and are kept fully informed of the work of the organisation.

Our teams

The senior management team at Seamab consists of the Chief Executive, Head of Care, Learning Co-ordinator and Director of Development.

  • Joanna McCreadie

    Chief Executive

    Joanna joined Seamab in 2011. A qualified social worker, Joanna has worked in a number of different settings including local authorities, the independent sector and national inspectorates. As an inspector, Joanna worked with HMIe and SWIA, contributing to national inspection programmes and publications. Having begun her social work career as a residential care worker, Joanna has remained committed to providing high quality care and education for children.

  • Gary Gallacher

    Head of Care

    Gary joined Seamab in 2014.  He previously worked in a number of different settings, including local authorities and charities.  Gary is qualified in Community Education, and has a strong commitment to the empowerment of children, through which they can realise their potential.  He is also experienced in the development and delivery of children’s learning through activities and experiences.

  • Kath Cooper

    Head of Education

    Kath is a highly qualified and experienced primary teacher and support for learning teacher.  She joined Seamab in 2017, having worked in primary schools as a teacher, support for learning teacher, staff trainer and deputy head.  Kath has a strong commitment to meeting the needs of individual learners, and is developing the delivery of the curriculum and learning and teaching at Seamab.  Kath works across Seamab to promote children’s learning and achievement. 

  • Jody Cannon

    Learning Coordinator

    Jody joined Seamab in 2015, having worked in a wide variety of educational settings. Qualified in Community Education and in the delivery of outdoor education, Jody specialises in delivering creative and engaging learning experiences. At Seamab, Jody is working with all teams with the aim of providing the highest quality of education and care for our children.

  • Tamsin Ferrier

    Director of Development

    Tamsin joined Seamab in March 2018 to lead the fundraising team. Tamsin has over 13 years of experience in the third sector working across a number of fundraising areas. 

At Seamab we have three teams: care, education and support services. They work closely together to meet the needs of children and to deliver the organisation's vision, values and commitment.

  • The education team

    Our education team in Seamab includes teachers, education support workers and care workers who work closely together to provide an experience of education which helps children feel safe and valued. Teaching and learning in Seamab is topic based and inter-disciplinary.

    The team has developed a range of approaches to help children engage with education and achieve including using mobile technologies, the outdoors and hands on activities such as wood-working and music. Visiting specialists provide positive learning experiences for children and contribute to the curriculum.

  • The care team

    Our care team provides consistent care and nurture to children. Their emphasis is on relationship-based individual care and support, with the child at the centre. The structure of the care team supports this approach, with a team manager and assistant team manager in each bungalow. Care workers assess and plan for individual children.

    The team actively encourages play and organises outings, activities and holidays which offer important opportunities for the children to grow and develop. We also encourage the children to develop their own interests and join community groups.

  • Support services team

    Members of our support services team include finance, human resources, administration and facilities staff. Their work supports care and education and they are also familiar adults for the children. Making sure everything at Seamab runs smoothly is always a challenge but the range of skills in the team makes sure that this happens. Whether it's finance reports, human resources policy, recruitment, or health and safety, our support services team works hard to support the whole organisation.

  • Specialist services

    We have a part time speech and language therapist and an occupational therapist. Both specialists assess children's needs, working directly with them and providing advice and support to staff. We draw on the expertise and experience of a range of specialist professionals and consultants to help meet the needs of individual children. We also work with a number of visiting specialists to deliver our unique music project and a rich experience of learning for the children.

Developing our teams

Our emphasis on effective team work is supported by regular team development and team meetings with a focus on developing shared practice. We have also established a whole-team training programme, to deliver shared training and support multi-disciplinary practice. Our approach to relationship-based care is supported by training in Dyadic Developmental Practice. All our staff have an annual appraisal, regular supervision and an individual learning and development plan.

We have formal arrangements in place with external partners to support the teams in specialist areas of work. These include support for: financial management and reporting; human resources; and ICT.


The Right Honourable Sir George Reid and Lady Daphne Reid have been patrons of Seamab for a number of years. Sir George Reid is the Lord-Lieutenant of Clackmannanshire and, formerly, the MSP for Ochil and Presiding Officer of the Scottish Parliament.

“Seamab is very special. It is where children who have experienced loss and trauma can feel safe, trust those who care for them, and start to live more stable lives. It is a community which sees a child as a child - first and foremost. A place where challenging behaviour is never brushed aside, but met with firmness, a willingness to listen, and usually a cuddle.

My wife and I have been visiting Seamab for almost 20 years. We have seen boys and girls who did not know how to express their feelings learn that it is okay to be sad and glad. We have watched as they developed relationships and began to trust adults. We have enthused as they learned in the classroom and gained confidence in the swimming pool or on the back of a horse. We were moved by the little girl who took vast pride in her room in the bungalows and who said she slept "safe and sound" there at nights.

So, in the shadow of the Ochil Hills, there is something rather special about Seamab.

All Scotland can take pride in the healing which happens here.”

- The Right Honorable Sir George Reid

Gerard Eadie CBE joined Seamab as a Patron in 2017.

Gerard is Executive Chairman of leading home improvements company CR Smith. Having left school at 16 to become an apprentice glazier, he forged a career for himself and built his own business.

Today, CR Smith employs more than 400 people across manufacturing, sales, marketing and customer service and is recognised as the leading brand in Scotland or windows, doors and conservatories.

Gerard’s own experiences have shaped his view on the world and in particular, he believes that young people, whatever their background, should be given every chance to realise their potential.

He has been a director at Business in the Community, the figurehead for the Airborne Initiative and the Chairman of The Prince’s Trust in Scotland. In 2011 he set up his own initiative, Hand Picked, an employer sponsorship programme that supports young people into work.

“Seamab is a small charity, with a great sense of purpose. The commitment shown by Joanna McCreadie and her team is vast. I am very pleased to be invited to be patron and will do all I can to support the charity to continue to achieve its noble aims and ambitions.”

- Gerard Eadie CBE


Seamab has a dedicated team of Trustees who meet regularly to form strategy, review progress against our vision and oversee the work of the organisation.

The full Board meets four times a year and has two sub committees. The Development Committee has responsibility for oversight of service delivery and development, including care and education. The Resources Committee has responsibility for oversight of the support for service delivery including finance and fundraising.

Senior managers provide regular reports to the Board of Trustees and attend meetings.

  • Chris Stewart


    A nationally recognised and award winning business leader, Chris Stewart is the CEO and majority shareholder of the Chris Stewart Group.  Chris brings to Seamab his in depth knowledge of strategy, finance, business development and management and development of property.  As Chair of the Board of Trustees, Chris is highly committed to supporting Seamab and the children.  He works closely with the Board of Trustees and the Senior Management Team, promoting the positive development of the charity. 

  • Margaret Alcorn

    Margaret has more than 40 years’ experience in education, teaching English in a number of schools in Edinburgh before joining the City of Edinburgh Education Department as a Development Officer. She also worked for the Scottish Government as leader of the National CPD (Continuing Professional Development) Team. She is currently a self-employed Education Consultant and Coach, and Convenor of SELMAS (Scottish Educational Leadership, Management and Administration Society). Margaret was awarded an Honorary Fellowship by IPDA (International Professional Development Association) in 2011, in recognition of her contribution to Scottish education.

  • Bob Cook

    Elected as a Trustee in 2015 and the newest member of the Board, Bob brings extensive experience from a career in education.  He has worked for local authorities as the Head of Education and the Director of Education and Cultural Services. As an education consultant, Bob has worked with national organisations including Education Scotland and the Scottish Centre for Studies in Education Administration. An experienced teacher and leader, Bob has a special interest in models for delivering education effectively and the impact of educational leadership.

  • Abeer Macintyre

    Widely recognised and lauded in civil society, Abeer is the Joint Chief Executive of Bruce Tait Associates (BTA), the ground breaking third sector recruitment and consultancy company.  A former presenter of BBC Scotland’s flagship news programmes, Abeer has also worked at a senior level in fundraising, successfully transforming methodology and results.  Awarded the Paul Harris Fellowship by Rotary International, Abeer brings to her role at Seamab communications, fundraising and organisational development expertise - and her passion for transforming children’s lives. 

  • Kate Pryde

    Kate is a former social worker with substantial experience overseeing a range of social work services as a senior manager in local authorities.  A number of organisations have benefitted from Kate's professional expertise, including CCETSW, BASW, SSSC, MHTS and most recently the Children's Panel in her role as a Panel Practice Advisor.  Kate has a high level of commitment to effective organisational governance as well as an interest in developing children's services that positively impact on outcomes

  • Julian Reeves

    A former Director of Corporate Relations for a FTSE-50 company, Julian was appointed in 2014, bringing his extensive experience in leadership and organisational communications to his role of Trustee at Seamab. He is especially skilled in the role of a critical friend, bringing an objective experience to bear on the work of the Board and the senior management team. Julian has supported the development of Seamab's new branding, website and more general communications.

  • Michael Stewart

    A qualified social worker, Michael has substantial experience of developing and managing services for vulnerable children.  Throughout his career he has sustained a high level of commitment to child centred practice that effectively meets children's needs and promotes positive outcomes.  Michael also has a strong interest in supporting and motivating staff, especially through training and development.  Although recently appointed to the role of Trustee, Michael is already having an impact on strategic developments.

Interested in becoming a Trustee?

Trustees play a vital and important part in our organisation, ensuring the whole team across Seamab is working in the best interests of children. We are particularly interested in recruiting Trustees who will complement the skills and experience of the existing Board.

If you believe you have skills and experience to contribute, we welcome applications from people of all backgrounds and stages of life.

For further information please contact Joanna McCreadie, Chief Executive on 01577 840307 or jmccreadie@seamab.org.uk